Opening Ceremony was founded on doing for fashion what the Olympics does for sports: bringing talented designers from all different countries and presenting them to the world. Whether you’re a sports fanatic or not, there’s something incredibly powerful about the world of athletics and it’s ability to transcend social and political issues to bring people together—even if it’s for a split second when a runner crosses the finish line, a gymnast sticks their landing, or a ball hits the net.
This is why we’re especially excited to announce a special Opening Ceremony pop-up shop in the Brooklyn Museum’s new exhibition, Who Shot Sports: A Photographic History, 1843 to the Present. The exhibit, which opens today, is curated by Gail Buckland and includes approximately 230 works, highlighting some of sport's most unforgettable moments of drama and excitement from around the globe. But it’s real emphasis is on the photographers who captured them, the artists responsible for the picture in all of our heads when we think of Muhammad Ali knocking out Cleveland Williams or Greg Louganis hitting his head on the diving board in the 1983 Olympics.
It’s an honor to be part of an exhibit that not only captures the beauty of sports, but the artists who document them—which made our creative design process crucial. To us, it couldn’t just be a shop with sportswear, but needed a visual experience that complimented the exhibit. When designing the shop in collaboration with the Brooklyn Museum, we sought to mimic a boxing ring. The space, featuring OC’s new capsule collection CLUB USA, is also an extension of the CLUB USA shop designed by Max Lamb, which opened last week on the men’s third floor at 33 Howard Street.
The ticketed exhibit ‘Who Shot Sports: A Photographic History, 1843 to the Present’ will be open from July 15, 2016 to January 8, 2017. Tickets are available at the Brooklyn Museum’s Admissions Desk. Click here for more information.
Shop all Opening Ceremony Club USA women's and men's.
Shop all Opening Ceremony Club USA women's and men's.
