Last night Opening Ceremony won Style Coalition’s nomination for "Best Instagram.” If you’ve ever fallen into an Instagram K-hole (cough, everyday) you know this is a damn good bragging right.
As OC's Social Media Marketing Manager, it got me thinking about the job. In a personal sense, I'm not “that friend” constantly snapping, tweeting, selfie-ing, but I love social media from a brand perspective. To me, it’s modern-day word of mouth, a way to tell someone in Idaho or Bangladesh who we are and what we stand for.
It also got me thinking about the “glamorous” misconceptions people have about the job. There are a lot, seriously. Since we have our community to thank for this award, we owe it to you to get real and share some of the ridiculous things we do to get you to double-tap, as well as some of our proudest moments.
Scroll through the above pictures of our favorite Instagram moments—but this time read the captions we really wanted to write.![]()
Scroll through to see some of our recent Instagram faves... and the (sometimes crazy) stories behind them. ![]()
I can’t believe I just ducked under eight photographers and squatted on the floor to get this ridiculous bestie shot of Riri & Mdollas… C’mon people, can’t I get some regram credit?!![]()
Talk about team bonding: meet the feet of seven lovely members of the OC web office. PS—do we get to keep the shoes when this is over?? ![]()
Can’t type, fingers currently frozen to tell y’all we’re closed today… Was anyone really going to go shopping?
![]()
We’re really angry about what’s going down in NYC, scared our followers won’t think this is the place for a fashion brand, and extremely proud of OC for supporting this (Follow up: Thanks for the support)![]()
No model? Mylar pants will work… (Follow up: Definitely didn’t predict people would think these were pants?!) ![]()
When is this photoshoot going to be over, because we can’t wait to eat.
As OC's Social Media Marketing Manager, it got me thinking about the job. In a personal sense, I'm not “that friend” constantly snapping, tweeting, selfie-ing, but I love social media from a brand perspective. To me, it’s modern-day word of mouth, a way to tell someone in Idaho or Bangladesh who we are and what we stand for.
It also got me thinking about the “glamorous” misconceptions people have about the job. There are a lot, seriously. Since we have our community to thank for this award, we owe it to you to get real and share some of the ridiculous things we do to get you to double-tap, as well as some of our proudest moments.
Scroll through the above pictures of our favorite Instagram moments—but this time read the captions we really wanted to write.
Scroll through to see some of our recent Instagram faves... and the (sometimes crazy) stories behind them. 
I can’t believe I just ducked under eight photographers and squatted on the floor to get this ridiculous bestie shot of Riri & Mdollas… C’mon people, can’t I get some regram credit?!
Talk about team bonding: meet the feet of seven lovely members of the OC web office. PS—do we get to keep the shoes when this is over?? 
Can’t type, fingers currently frozen to tell y’all we’re closed today… Was anyone really going to go shopping? 
We’re really angry about what’s going down in NYC, scared our followers won’t think this is the place for a fashion brand, and extremely proud of OC for supporting this (Follow up: Thanks for the support)
No model? Mylar pants will work… (Follow up: Definitely didn’t predict people would think these were pants?!) 
When is this photoshoot going to be over, because we can’t wait to eat.