"They like to eat their plates of mixed rice with their hands and place their legs up on the bench; they don't mind getting dirty and sweaty on the street," Hartono designer Sherly Hartono explained. "After the shoot, [they] smoke clove cigarettes."
While Hartono's description might sound like an opening-day patio scene at a Williamsburg Chipotle location, she's actually referring to the daily habits of the working-class men (and models of the Hartono lookbook) known as abang abang in her home of Jakarta, Indonesia. The designer, who moved from Indonesia at age 12 before attending Central Saint Martins for fashion design, relocated back to Indonesia two years ago and reimmersed herself in culure before creating her debut menswear line.
The Fall/Winter 2014 Hartono collection is separate from any other genre-bending menswear brand out there right now. The designer accurately describes the aesthetic as "slouchy elegance" and aims to prove that this season's Hartono pieces are prime examples of a truly day-to-night transitional collection. Exaggerated hemlines, the baggiest wool pants you've ever experienced, and sporty turtlenecks evoke the essence of Hartono, with the hardworking abang abang workers as the surprisingly stylish focal point. "Their jobs require them to stay outdoors all of the time, so they tend to dress for comfort and practicality. They like to wear easy, casual, oversized clothing during the daytime and they wear tight tops or put on a blazer when they go out to meet friends," Hartono explained. "Because they live so far away from the fashion world, their style becomes truly unique."
Click through our selection of photos from the Hartono Fall/Winter lookbook and shop the collection here
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Looks from the Hartono Fall/Winter 2014 lookbook. Photos courtsey of Sherly Hartono![]()
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While Hartono's description might sound like an opening-day patio scene at a Williamsburg Chipotle location, she's actually referring to the daily habits of the working-class men (and models of the Hartono lookbook) known as abang abang in her home of Jakarta, Indonesia. The designer, who moved from Indonesia at age 12 before attending Central Saint Martins for fashion design, relocated back to Indonesia two years ago and reimmersed herself in culure before creating her debut menswear line.
The Fall/Winter 2014 Hartono collection is separate from any other genre-bending menswear brand out there right now. The designer accurately describes the aesthetic as "slouchy elegance" and aims to prove that this season's Hartono pieces are prime examples of a truly day-to-night transitional collection. Exaggerated hemlines, the baggiest wool pants you've ever experienced, and sporty turtlenecks evoke the essence of Hartono, with the hardworking abang abang workers as the surprisingly stylish focal point. "Their jobs require them to stay outdoors all of the time, so they tend to dress for comfort and practicality. They like to wear easy, casual, oversized clothing during the daytime and they wear tight tops or put on a blazer when they go out to meet friends," Hartono explained. "Because they live so far away from the fashion world, their style becomes truly unique."
Click through our selection of photos from the Hartono Fall/Winter lookbook and shop the collection here
Looks from the Hartono Fall/Winter 2014 lookbook. Photos courtsey of Sherly Hartono
