Bleu Indigo Revisits Traditional French Dyeing Techniques

What made Bruce Springsteen’s Born in the U.S.A. album cover so American (besides the title)? It's the Boss' outfit: perfectly faded Levi's with a baseball cap tucked into the back pocket. BLEU DE PANAME––or “jeans of Paris” in colloquial French––also knows the power of workwear to conjure up a nation's heritage. The brand's new capsule collection, Bleu Indigo, draws on the uniquely French utilitarian tradition of hand-dying with indigo, creating pieces that masterfully revisit and reconstruct traditional French silhouettes.

All six pieces at OC––including a T-shirt, a scarf, and a shawl collar cardigan––have been soaked carefully several times in indigo dye and progressively oxidized to create deep, rich blue hues. On the rack, the colors are vibrant. But like your old school uniforms, the garments age with wash and wear, their dyes naturally running and fading according to the lifestyles of their wearers. 

Shop all Bleu de Paname HERE

Photo by Melchior Abeille. Courtesy of Bleu de Paname

Bleu Indigo Cardigan in Indigo

Bleu Indigo Sweatshirt in Indigo

Bleu Indigo Tricot Long-Sleeve Tee in Indigo

Bleu Indigo T-Shirt in Indigo

Bleu Indigo Trousers in Indigo

Bleu Indigo Scarf in Indigo