pushBUTTON Fall/Winter 2014: Seoul Fashion Week

pushBUTTON's Fall/Winter 2014 show at Seoul Fashion Week was a blending of masculine, feminine, prints, and patterns—par for the course for this brand. But there was a sense of grandeur and excess that you couldn't quite put your finger on. That is, until a baby blue shirt walked down the runway and you caught sight of the phrase "Supernormal Stimuli" on the back, which also served as the collection's title. The psychology term describes a situation when you're exposed to a stronger version of a stimuli you've already perceived, and it elicits a greater response. This term was put in action for this collection, exaggerating familiar shapes and patterns—bomber jackets and tailored trousers featuring pinstripes, leopard print, and a sparkly textured knit—to an extreme. Bright colors, sculpted shoulders, and oversized draping did their part in creating a bold, glamorous collection. Topped off with giant cat-eye sunglasses for both men and women, as well as felt fedoras with a heart-shaped brim, the looks had an air of Hollywood decadence to them. But although there was a current of excess running through the collection, at no point was it too much. Or was that just supernormal stimuli in effect?

Photos by Jiho Hwang | E-MAIL US to be notified once the Fall/Winter 2014 collection hits OC!