BELIEVE THE HYPE––OC BTW* (*By the Water) is the place to be this NYFW. Featuring racks of the newest OC, Rihanna for River Island, and DKNY Exclusively for Opening Ceremony Fall collections; bites by ASIADOG, Spur Tree, Scharf & Zoyer, and Dominique Ansel; a special newsstand of titles curated by Lele Saveri and Alldayeveryday; a pop-up nail salon by Naomi Yasuda and Estée Lauder; PLUS a really sick tech-infused fashion exhibition curated by Cool Hunting and Moondial and brought to you by Motorola––[gasps for breath]––our marketplace is basically a must on your agenda this week! Take a peek in the photo tour below, but be sure to stop by IRL.
Photos by Matt Kelly
OC BTW*
*by the water
The SuperPier
Hudson River Park
25 11th Avenue at 15th Street
September 5th–12th 11am–7pm
Sunday hours 11am–4pm![]()
Outside OC BTW* (*by the water)
![]()
Say hello to the OC container!
![]()
Lots of cozy Fall/Winter 2013 gear from our very own men's and women's collections
![]()
Plus Tenga toys with packaging inspired by the OC Spring/Summer 2014 collection––to be shown in our very first runway show this NYFW, so stay tuned for that!
![]()
Some super cool Coca-Cola drinkware designed (from top to bottom) by Darcel Disappoints, Garance Doré, and Henry Holland
![]()
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Ayame outside the DKNY pop-up
![]()
New Fall gear from DKNY Exclusively for Opening Ceremony!
![]()
The Rihanna for River Island container with the new Fall/Winter 2013 collection (coming soon to OC stores and online!)
![]()
Lele outside his Newsstand with Alldayeverday
![]()
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The Newsstand's Nick
![]()
The adorable nail artist Naomi Yasuda!
![]()
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SO COOL! Ricard O'nascimento (aka Popka Lab) remixed an adidas Originals x OC shoe to connect to an app that tracks your location, in a super special series Fashion X Technology, unveiled by Motorola and curated by Cool Hunting and Moondial!
![]()
Photos by Matt Kelly
OC BTW*
*by the water
The SuperPier
Hudson River Park
25 11th Avenue at 15th Street
September 5th–12th 11am–7pm
Sunday hours 11am–4pm
Outside OC BTW* (*by the water)
Say hello to the OC container!
Lots of cozy Fall/Winter 2013 gear from our very own men's and women's collections
Plus Tenga toys with packaging inspired by the OC Spring/Summer 2014 collection––to be shown in our very first runway show this NYFW, so stay tuned for that!
Some super cool Coca-Cola drinkware designed (from top to bottom) by Darcel Disappoints, Garance Doré, and Henry Holland
Ayame outside the DKNY pop-up
New Fall gear from DKNY Exclusively for Opening Ceremony!
The Rihanna for River Island container with the new Fall/Winter 2013 collection (coming soon to OC stores and online!)
Lele outside his Newsstand with Alldayeverday
The Newsstand's Nick
The adorable nail artist Naomi Yasuda!
SO COOL! Ricard O'nascimento (aka Popka Lab) remixed an adidas Originals x OC shoe to connect to an app that tracks your location, in a super special series Fashion X Technology, unveiled by Motorola and curated by Cool Hunting and Moondial!
