OC BTW* (*By The Water): OC Is Taking Over the SuperPier for Fashion Week

This New York Fashion Week, Opening Ceremony is taking over the SuperPier. GET READY. What is the SuperPier? Exactly what it sounds like: a vast industrial pier on the Hudson River, which, as of September 5th, will be where it's at. In addition to presenting our first ever catwalk show (featuring OC's Spring/Summer 2014 men's and women's collections), next week we will be hosting OC BTW* (*by the water), a pop-up marketplace occupying the cavernous southern end of the pier. Select vendors will set up for the week in shipping containers to create a pop-up mall featuring shops by Opening Ceremony, Rihanna for River Island, DKNY, and a newsstand presented by Lele Saveri and Alldayeveryday. Food vendors (you know we love to eat) will include ASIADOG, Spur Tree, Scharf & Zoyer, and more. Plus, big news: super baker Dominique Ansel (of cronut fame) will be unveiling his latest creation. Watch this space for more info.

Shoppers will also be able to get their nails done by the one and only Naomi Yasuda* at a special booth hosted by Estée Lauder and their picture snapped at a photobooth by Moto X. What else? Well, obviously there'll be new and exclusive products: from Tenga—with packaging inspired by OC's spring collection—from Coca-Cola Drinkware, and from the brand new Fall/Winter 2013 collections by DKNY for OC and Rihanna for River Island. See you there.

OC BTW*
*by the water
Hudson River Park
25 11th Avenue at 15th Street

September 5th–12th 11am–7pm
Sunday hours 11am–4pm

*Book your appointment now! E-mail naominailsbookings@gmail.com.