Although weaving carpets has been a tradition amongst Afghani women for centuries, the symbolism behind some of the pieces came to mean something much more during the Soviet invasion of Afghanistan in 1979. Weaving motifs of guns, helicopters, and other symbols of war into carpet masterpieces, the everyday lives of Afghani women were woven into modernist carpets for the world to see and grasp. These rugs are not only beautiful works of art that symbolize and pay tribute to a tumultuous time in the culture’s history, they were also a form of therapy for the suffering women who created them.
While this distressing cultural topic doesn’t seem like the safest inspiration to some, Swedish footwear brand EYTYS has never shied away from a controversial dialogue within their collections. Whether they’re tackling the Ukrainian political climate in Kiev or introducing socially-focused artists with their collaborations, the shoes translate the message in subtle ways—through signature silhouettes, curated artist collaborations, and careful usage of prints and patterns.
For EYTYS’ Fall/Winter 2015 lookbook, titled Midbar, the brand also teamed up with Israeli photographer Dafy Hagai to create a story that documents the photographer’s childhood memories when traveling across the uninhabited deserts of Israel with her family.
Below, we talk with Max Schiller, one of the three EYTYS’ founders, about capturing Israeli youth with Hagai and how carpet motifs translate into footwear patterns.
Shop all EYTYS men’s and women’s
CHLOE DEWBERRY: Can you tell us a bit about the inspiration behind the current EYTYS collection?
MAX SCHILLER: The collection is built upon a merge of functional detailing and confident proportions with a focus on rich colors and water-resistant materials. The main inspiration has been Afghan war rugs—modernist carpets with motifs based on the reality of war. Extensive research of war rugs lead to a collection inspired by the colors and patterns of these carpets.
How did you first discover Dafy Hagai for the Midbar lookbook?
We were introduced to Dafy through her book Israeli Girls and were attracted to her way of capturing youth with both honesty and a sense of intimacy.
How does the collection correlate with the imagery in the book?
Dafy’s distinctive way of portraying modern youth culture correlates very well with the EYTYS way of thinking. With Midbar, she took us on a trip down memory lane by referencing her own childhood memories when traveling across Israel with her family.
You’ve had a collection inspired by the political climate in Kiev and now a collection that focuses on desert-themed color palette. Where do you source your inspiration each season?
Everywhere and at anytime. We’re part of the generation that has been connected from the very start through the internet, and we enjoy that privilege of having the whole world within reach.
What sets this Eytys collection apart from the past collections? Are there any new design innovation
While this distressing cultural topic doesn’t seem like the safest inspiration to some, Swedish footwear brand EYTYS has never shied away from a controversial dialogue within their collections. Whether they’re tackling the Ukrainian political climate in Kiev or introducing socially-focused artists with their collaborations, the shoes translate the message in subtle ways—through signature silhouettes, curated artist collaborations, and careful usage of prints and patterns.
For EYTYS’ Fall/Winter 2015 lookbook, titled Midbar, the brand also teamed up with Israeli photographer Dafy Hagai to create a story that documents the photographer’s childhood memories when traveling across the uninhabited deserts of Israel with her family.
Below, we talk with Max Schiller, one of the three EYTYS’ founders, about capturing Israeli youth with Hagai and how carpet motifs translate into footwear patterns.
Shop all EYTYS men’s and women’s
CHLOE DEWBERRY: Can you tell us a bit about the inspiration behind the current EYTYS collection?
MAX SCHILLER: The collection is built upon a merge of functional detailing and confident proportions with a focus on rich colors and water-resistant materials. The main inspiration has been Afghan war rugs—modernist carpets with motifs based on the reality of war. Extensive research of war rugs lead to a collection inspired by the colors and patterns of these carpets.
How did you first discover Dafy Hagai for the Midbar lookbook?
We were introduced to Dafy through her book Israeli Girls and were attracted to her way of capturing youth with both honesty and a sense of intimacy.
How does the collection correlate with the imagery in the book?
Dafy’s distinctive way of portraying modern youth culture correlates very well with the EYTYS way of thinking. With Midbar, she took us on a trip down memory lane by referencing her own childhood memories when traveling across Israel with her family.
You’ve had a collection inspired by the political climate in Kiev and now a collection that focuses on desert-themed color palette. Where do you source your inspiration each season?
Everywhere and at anytime. We’re part of the generation that has been connected from the very start through the internet, and we enjoy that privilege of having the whole world within reach.
What sets this Eytys collection apart from the past collections? Are there any new design innovation