Last year, printed tanks and shorts featuring a devilishly grinning Ian Connors hit the streets and a pure logomania takeover ensued. The man responsible for it all was none other than Aussie designer Wil Fry, who was simply playing around with creating prints while working at a New York City design agency. “I didn’t initially set out to create a label,” says the up-and-coming designer. “I was doing the print stuff just for fun—as a creative outlet.” This creative outlet turned out to be a fruitful one, and Fry’s graphic-printed clothing pieces soon took off—finding its way to the closets of everyone from Justin Beiber to the Pope (sort of).
After the Wil Fry madness set in and the brand’s following multiplied, Wil had no choice but to take a step back and reestablish his own creative direction. “Things just got to a point where I was able to start an LLC and live here legally while running my own business,” says the designer. “I decided to take things a bit more seriously and start producing garments that I feel have more longevity.”
Taking things more seriously turned out to be a wise decision. Wil Fry’s Fall/Winter 2015 collection sees the introduction of pared-down basics, multi-layered sweat shorts, and a drop shoulder car coat. Straying from the heavy black-and-white color palettes of his early work, this season’s color palette is a neutral tone that stretches to both spectrums—think light yellow-tinged beiges, rosy pinks, and contrasting shades of black. Even the fabrication gets an elevated touch, with cottons and jersey fabrics sourced from vendors in LA. “I have a pretty clear idea of the type of jersey I am looking for to create tees, as well as the terry for the
After the Wil Fry madness set in and the brand’s following multiplied, Wil had no choice but to take a step back and reestablish his own creative direction. “Things just got to a point where I was able to start an LLC and live here legally while running my own business,” says the designer. “I decided to take things a bit more seriously and start producing garments that I feel have more longevity.”
Taking things more seriously turned out to be a wise decision. Wil Fry’s Fall/Winter 2015 collection sees the introduction of pared-down basics, multi-layered sweat shorts, and a drop shoulder car coat. Straying from the heavy black-and-white color palettes of his early work, this season’s color palette is a neutral tone that stretches to both spectrums—think light yellow-tinged beiges, rosy pinks, and contrasting shades of black. Even the fabrication gets an elevated touch, with cottons and jersey fabrics sourced from vendors in LA. “I have a pretty clear idea of the type of jersey I am looking for to create tees, as well as the terry for the