You might say that Opening Ceremony feels a bit like a proud parent at the moment. Four of our fave up-and-coming designers—whose collections we’ve carried since their early days—are finalists for the LVMH Prize. Jacquemus, Faustine Steinmetz, Craig Green, and Marques’Almeida are presenting their final collections before the winner is announced on May 22, and we’re catching up with them in the meantime. In honor of Jacquemus and its quirky-French aesthetic, we asked model Georgia Graham what makes a “Jacquemus girl.”
Shop all Jacquemus here.
Who is the Jacquemus girl? Her clothes change from season to season, yet her sensibility remains the same: blithe, adventurous, cool. In other words, everything Georgia Graham embodies. We recently caught up with the model in a park in Brooklyn, where we played handball while shooting her in a decadent Jacquemus Fall/Winter 2015 and Spring/Summer 2015 wardrobe. Her secret to ultimate Jacquemus-ness? “Be yourself, be weird.”
The fresh-faced British art history student was scouted in Zara whilst living in Australia, trying on a pair of shoes that she thought looked “absolutely hideous.” Georgia recalls: “I was looking in the mirror thinking the shoes looked horrible on me, and this woman came up to me and asked me if I was a model.” Mere months after this passing encounter, Georgia flew to Paris for Fall/Winter 2014 to walk for Chanel and again for Fall/Winter 2015 to be a part of Yohji Yamamoto, Vivienne Westwood, and Carven shows.
Following a meeting with the team at the Jacquemus Pre-Fall show in 2014, Georgia was selected to be the star of its La Femme Enfant collection, appearing in the campaign video as well as opening and closing the runway show. “I loved working for Simon. We met at the casting and really clicked,” she says. “When I came back to France, I spent a whole week shooting the campaign, and it was loads of fun. I had such a great time; it didn’t even feel like I was working!”
In the spirit of the brand, the campaign video for Fall/Winter 2014 was quirky—and as it turns out, so was the production. “I have to say, lying on the floor and having a little baby crawl on me and sit on my tummy that wouldn’t stop crying (with its mum standing just out of shot offering it a biscuit) was a really funny moment,” says Graham. Then there was the first day of the shoot, when the crew captured a shot of her standing on the side of the freeway. “Simon and I had climbed down there and I didn’t have a top on,” she remembers. “As I was standing on the side of the road, he took the coat off me at the last minute, and all of the traffic saw me topless. It was hilarious. I was just standing there topless, awkwardly waving at all the cars.”
We thought we would turn to Georgia to ask who the Jacquemus girl really is, and which of her qualities she feels most relates to. “The Jacquemus girl is not the same in look each season, but the same in spirit,” she says. “She’s very carefree, French modern, and a bit ‘80s. But at the same time, this designer is constantly evolving and the girl grows up a bit every season.”
Recently,
Shop all Jacquemus here.
Who is the Jacquemus girl? Her clothes change from season to season, yet her sensibility remains the same: blithe, adventurous, cool. In other words, everything Georgia Graham embodies. We recently caught up with the model in a park in Brooklyn, where we played handball while shooting her in a decadent Jacquemus Fall/Winter 2015 and Spring/Summer 2015 wardrobe. Her secret to ultimate Jacquemus-ness? “Be yourself, be weird.”
The fresh-faced British art history student was scouted in Zara whilst living in Australia, trying on a pair of shoes that she thought looked “absolutely hideous.” Georgia recalls: “I was looking in the mirror thinking the shoes looked horrible on me, and this woman came up to me and asked me if I was a model.” Mere months after this passing encounter, Georgia flew to Paris for Fall/Winter 2014 to walk for Chanel and again for Fall/Winter 2015 to be a part of Yohji Yamamoto, Vivienne Westwood, and Carven shows.
Following a meeting with the team at the Jacquemus Pre-Fall show in 2014, Georgia was selected to be the star of its La Femme Enfant collection, appearing in the campaign video as well as opening and closing the runway show. “I loved working for Simon. We met at the casting and really clicked,” she says. “When I came back to France, I spent a whole week shooting the campaign, and it was loads of fun. I had such a great time; it didn’t even feel like I was working!”
In the spirit of the brand, the campaign video for Fall/Winter 2014 was quirky—and as it turns out, so was the production. “I have to say, lying on the floor and having a little baby crawl on me and sit on my tummy that wouldn’t stop crying (with its mum standing just out of shot offering it a biscuit) was a really funny moment,” says Graham. Then there was the first day of the shoot, when the crew captured a shot of her standing on the side of the freeway. “Simon and I had climbed down there and I didn’t have a top on,” she remembers. “As I was standing on the side of the road, he took the coat off me at the last minute, and all of the traffic saw me topless. It was hilarious. I was just standing there topless, awkwardly waving at all the cars.”
We thought we would turn to Georgia to ask who the Jacquemus girl really is, and which of her qualities she feels most relates to. “The Jacquemus girl is not the same in look each season, but the same in spirit,” she says. “She’s very carefree, French modern, and a bit ‘80s. But at the same time, this designer is constantly evolving and the girl grows up a bit every season.”
Recently,