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Raf Simons Tells Us What’s Really On His Mind

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Back in the good old days, also known as the ‘90s, ancient civilizations used prehistoric tools such as disposable cameras to capture memories for photo albums. To the untrained, iPhone-addled eye, Raf Simons’ latest collection might simply rehash the DIY-photo-collage aesthetic the designer is famous for. But take a closer look and you’ll realize each piece acts as a kind of analog scrapbook of Simons’ mind—the kind we’ve forgotten about in an era when reminiscing consists of scrolling back in our Instagram feeds.

It’s no coincidence Simons created one of his most personal and nostalgic collections to date in an age where memories are fleeting. Kimono-inspired necklines and lotus-flower graphics create a subtle homage to Japan, where retailers first supported the designer back in 1995. Simons reveals his inner horror-film buff with a nod to Jaws in the form of printed shark graphics and a photo of a swimmer in peril. Simons takes us back through the early days of his friendship with Belgian stylist Olivier Rizzo with a photo of the roller coaster he and Rizzo rode decades ago. We even get the chance to see a young Simons in a pre-selfie passport photo—wearing the Superman tee from Rizzo’s Royal Academy of Fine Arts graduation collection.

This is a collection full of just as many past memories as the ones you’ll make while wearing the pieces—no need to scroll back 52 weeks.


Shop all Raf Simons
here Field Jacket in dark navy     Hand Slim-Fit T-Shirt in white Kimono Neck Mesh Tank in bordeaux Zipper Overalls in white

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