Stylist and epitome-of-a-cool-chick Haley Wollens has always given the masses exactly what they didn’t know they needed. Whether she’s putting Drake in a throwback Dada fit for his “No New Friends” music video or styling Chloë Sevigny in a schoolgirl get-up for her Spring/Summer 2015 lookbook, Wollens has the quirky fashion game on lock. So it only seems fitting that the multi-talented stylist should tackle the task of turning a basic winter necessity into a coveted must-have.
Just when you thought your circle scarves and makeshift face masks were enough, Wollens and her brother Beau created the Flandana, a winter cover-up that manages to blend Wild West vibes with a decidedly urban aesthetic. The outer lining features a wide variety of check and bandana prints in a ridiculous amount of colors—making sure that no outfit get-up is Flandana-less. Each Flandana is also lined on the inside with sherpa fleece, ensuring that your pretty face stays warm and cozy when the weather says otherwise.
But let’s be real, if you’re on Instagram, hopefully you already understand the hype as this winter must-have has been spotted in every selfie from Rihanna to Champagnepapi. Even Wollens herself can't resist a Flandana pic when the weather is out of control.
If everyone from George Costanza to Vogue editors are rocking the Flandana, don’t you think the season is right for you to rock it as well? The Flandana Instagram answers that question perfectly by saying, “It's not cool to be cold.”
Check out our interview with Haley Wollens below where she reveals how the Flandana came about as well as facts about her first styling gig with her bro.
Shop all Flandana products here
CHLOE DEWBERRY: How did the whole concept for the Flandana come about? I’ve heard that it was originally intended for graffiti artists to cover up during tagging sprees.
HALEY WOLLENS: Haha, yes that story has stuck. I invented the Flandana six years ago. I created it out of necessity for my graffiti writer boyfriend so he’d have something to wear in the winter when he was out painting. All of my friends and family wanted one and my brother Beau really believed in the idea. It took a little time, but we knew Flandana was meant for the masses.
I also HATE scarves!
Have you and Beau always had similar style and fashion ideas growing up?
I have been playing dress up with my little brother since the beginning of our time on earth together. When he was in middle school, our mom let me do all of his shopping—think FUBU, Ecko, Triple 5 Soul, and vintage army tees from Canal Jeans. He was a lil G, but I was definitely forcing my aesthetic on him. I'm not sure how into it he was.
We're actually really different stylistically though, which I think is a benefit when working together. It's always good to have a different opinion in the mix, he brings up things I would never think of so it's dope.
Why the bandana print? Have you always had a fascination with that print and the culture behind it?
Bandana is the ultimate American accessory; it's for eve
Just when you thought your circle scarves and makeshift face masks were enough, Wollens and her brother Beau created the Flandana, a winter cover-up that manages to blend Wild West vibes with a decidedly urban aesthetic. The outer lining features a wide variety of check and bandana prints in a ridiculous amount of colors—making sure that no outfit get-up is Flandana-less. Each Flandana is also lined on the inside with sherpa fleece, ensuring that your pretty face stays warm and cozy when the weather says otherwise.
But let’s be real, if you’re on Instagram, hopefully you already understand the hype as this winter must-have has been spotted in every selfie from Rihanna to Champagnepapi. Even Wollens herself can't resist a Flandana pic when the weather is out of control.
If everyone from George Costanza to Vogue editors are rocking the Flandana, don’t you think the season is right for you to rock it as well? The Flandana Instagram answers that question perfectly by saying, “It's not cool to be cold.”
Check out our interview with Haley Wollens below where she reveals how the Flandana came about as well as facts about her first styling gig with her bro.
Shop all Flandana products here
CHLOE DEWBERRY: How did the whole concept for the Flandana come about? I’ve heard that it was originally intended for graffiti artists to cover up during tagging sprees.
HALEY WOLLENS: Haha, yes that story has stuck. I invented the Flandana six years ago. I created it out of necessity for my graffiti writer boyfriend so he’d have something to wear in the winter when he was out painting. All of my friends and family wanted one and my brother Beau really believed in the idea. It took a little time, but we knew Flandana was meant for the masses.
I also HATE scarves!
Have you and Beau always had similar style and fashion ideas growing up?
I have been playing dress up with my little brother since the beginning of our time on earth together. When he was in middle school, our mom let me do all of his shopping—think FUBU, Ecko, Triple 5 Soul, and vintage army tees from Canal Jeans. He was a lil G, but I was definitely forcing my aesthetic on him. I'm not sure how into it he was.
We're actually really different stylistically though, which I think is a benefit when working together. It's always good to have a different opinion in the mix, he brings up things I would never think of so it's dope.
Why the bandana print? Have you always had a fascination with that print and the culture behind it?
Bandana is the ultimate American accessory; it's for eve