It's hard to think of a Schnayderman's button-down shirt and not hear the first notes of Natalie Cole's "This Will Be (An Everlasting Love)" begin to fade in. When it comes to style, men know what they're looking for and these casual-to-dress shirts are the fit match most men have been waiting for. Better than Match.com, Schnayderman's focuses on pairing every style-oriented man with a classic button-down shirt (literally) fit for him.
Schnayderman's (which translates to "tailor-man" in Yiddish) was formed by a group of friends in Stockholm (and let's be real, when it comes to design Scandinavians don't mess around). The men wanted a "fit that was long enough to tuck in during a meeting, but short enough to leave untucked the rest of the time," says Schnayderman's Fredrik Carlström. "We wanted a slimmer fit than the traditional button-downs, but with room to go about your day."
A brand with a passion for handcrafted construction, considerate fabrication, and consistent sizing was born. And if you're looking to settle down... Schnayderman's pop-up, located at our OCNY flagship store and OCLA, will be your first date story.
Both shop-in-shop installs feature a bisected mannequin that reveals the deconstruction process Schnayderman's uses to master their perfect-fit prototype while displaying the brand's Spring/Summer 2015 line-up, which includes colorful stand-outs and surprising prints.
"The idea was to show how we deconstructed something as common as a shirt, and then painstakingly put it back together piece by piece," says Carlström. "We labor over finding the perfect fit and choosing the best fabrics."
And it shows. Check out our interview with Schnayderman's Joel Urwitz for more info on the collection.
Shop all Schnayderman's here
CHLOE DEWBERRY: What was the breaking point that made you realize how hard it is to truly find a decent shirt?
JOEL URWITZ: We were a group of friends who realized we all had our go-to brands for jeans, sneakers, underwear, and even suits, but not for shirts. The shirt was the staple of our daily “uniform” and yet we had a hard time finding ones we liked. And if we did find a shirt we liked, chances were we could not find it again, or that the fit would change season to season. We couldn’t find that brand, so we we started it.
What do you feel is the one thing that separates Schnayderman's from the rest?
I think you could say that we are quite Swedish in our approach to design. We have an earnest, almost nerdy way of trying to perfect this one product. Year after year, we toil over the details rather than adding unnecessary bells and whistles that don’t last more than a season. For a fashion brand, we are very unfashionable and we approach our task more like architects or engineers. Or nerds.
Explain the process behind creating "the perfect shirt."
We obsessed for years to find the right fit. It might sound strange with so many shirts on the market, but there was obviously room for one more. With Schnayderman's, we set out to be the go-to shirt brand we were missing. And beyond fit and material, we mindfully kept the cut of the three lines the same to make it easy for our customer to add new styles and colors to their wardrobe. And many
Schnayderman's (which translates to "tailor-man" in Yiddish) was formed by a group of friends in Stockholm (and let's be real, when it comes to design Scandinavians don't mess around). The men wanted a "fit that was long enough to tuck in during a meeting, but short enough to leave untucked the rest of the time," says Schnayderman's Fredrik Carlström. "We wanted a slimmer fit than the traditional button-downs, but with room to go about your day."
A brand with a passion for handcrafted construction, considerate fabrication, and consistent sizing was born. And if you're looking to settle down... Schnayderman's pop-up, located at our OCNY flagship store and OCLA, will be your first date story.
Both shop-in-shop installs feature a bisected mannequin that reveals the deconstruction process Schnayderman's uses to master their perfect-fit prototype while displaying the brand's Spring/Summer 2015 line-up, which includes colorful stand-outs and surprising prints.
"The idea was to show how we deconstructed something as common as a shirt, and then painstakingly put it back together piece by piece," says Carlström. "We labor over finding the perfect fit and choosing the best fabrics."
And it shows. Check out our interview with Schnayderman's Joel Urwitz for more info on the collection.
Shop all Schnayderman's here
CHLOE DEWBERRY: What was the breaking point that made you realize how hard it is to truly find a decent shirt?
JOEL URWITZ: We were a group of friends who realized we all had our go-to brands for jeans, sneakers, underwear, and even suits, but not for shirts. The shirt was the staple of our daily “uniform” and yet we had a hard time finding ones we liked. And if we did find a shirt we liked, chances were we could not find it again, or that the fit would change season to season. We couldn’t find that brand, so we we started it.
What do you feel is the one thing that separates Schnayderman's from the rest?
I think you could say that we are quite Swedish in our approach to design. We have an earnest, almost nerdy way of trying to perfect this one product. Year after year, we toil over the details rather than adding unnecessary bells and whistles that don’t last more than a season. For a fashion brand, we are very unfashionable and we approach our task more like architects or engineers. Or nerds.
Explain the process behind creating "the perfect shirt."
We obsessed for years to find the right fit. It might sound strange with so many shirts on the market, but there was obviously room for one more. With Schnayderman's, we set out to be the go-to shirt brand we were missing. And beyond fit and material, we mindfully kept the cut of the three lines the same to make it easy for our customer to add new styles and colors to their wardrobe. And many