It’s hard to get your hands on a legit gift bag that's filled with all the right goodies. Seriously, we’re usually happy if we manage to score some Kiehl's moisturizer. However, the good ones are out there, they’re just a little harder to secure. Plus, the people that do usually receive them don’t need them, right?
So we decided to team up with our friends over at Spring and Uber to quite literally #UnlockNYFW for everyone else. Yesterday, from 11am until 3pm, anyone could open their Uber app, use the promo code UnlockNYFW, and get their chance at selecting a “Front Row” ticket (aka an Uber car filled with covetable goodies). Remember #UberKittens? It was like that, but bigger and better.
To make up for every weak gift bag we've ever been given, we went pretty wild with our own OC-version. To say the least, we were so excited we couldn’t resist sending along OC staffer Patrick Spears to document the four hours of madness.
Scroll through the pictures above to see the lucky winners and the goodies we gave away.
Shop all Opening Ceremony men's and women's
Missed out on the chance to win your own Opening Ceremony Varsity Jacket? Our Opening Ceremony OC-Exclusive Varsity Jacket in black is back in stock here
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These girls were stoked on their winnings: an OC-Exclusive Mophie Varsity Jacket in black/multi and an OC-Exclusive Varsity Jacket in marble green multi ![]()
Sandy had never even heard of Opening Ceremony before winning, but the OC-Exclusive Varsity Jacket in marble green multi is clearly a natural fit.![]()
Winner Zoe can barely contain her excitement.![]()
Lou figured she'd give it a try—and ended up winning.![]()
Loaded up and ready to go!![]()
The #UnlockNYFW gift bag includes: Opening Ceremony OC-Exclusive Varsity Jacket in black, OC Logo Beanie in light grey, and Opening Ceremony playing cards.
So we decided to team up with our friends over at Spring and Uber to quite literally #UnlockNYFW for everyone else. Yesterday, from 11am until 3pm, anyone could open their Uber app, use the promo code UnlockNYFW, and get their chance at selecting a “Front Row” ticket (aka an Uber car filled with covetable goodies). Remember #UberKittens? It was like that, but bigger and better.
To make up for every weak gift bag we've ever been given, we went pretty wild with our own OC-version. To say the least, we were so excited we couldn’t resist sending along OC staffer Patrick Spears to document the four hours of madness.
Scroll through the pictures above to see the lucky winners and the goodies we gave away.
Shop all Opening Ceremony men's and women's
Missed out on the chance to win your own Opening Ceremony Varsity Jacket? Our Opening Ceremony OC-Exclusive Varsity Jacket in black is back in stock here
These girls were stoked on their winnings: an OC-Exclusive Mophie Varsity Jacket in black/multi and an OC-Exclusive Varsity Jacket in marble green multi 
Sandy had never even heard of Opening Ceremony before winning, but the OC-Exclusive Varsity Jacket in marble green multi is clearly a natural fit.
Winner Zoe can barely contain her excitement.
Lou figured she'd give it a try—and ended up winning.
Loaded up and ready to go!
The #UnlockNYFW gift bag includes: Opening Ceremony OC-Exclusive Varsity Jacket in black, OC Logo Beanie in light grey, and Opening Ceremony playing cards.