With a New York-based cult following, an LVMH Young Fashion Designer special prize, and a recent guest spot at Pitti Uomo 87, Hood By Air designer Shayne Oliver has our attention. So this season, he invites us back to world of illusion, androgyny, and logo mania that unifies the HBA crew. Fans of the black-and-white logo will get in line for the designer's version of a "basic" jean and the Horizon Stripe Hoodie, embellished with elongated zippers.
The twist? Driven by the concept of shattering masculine norms, colorful graphics like detonated mushroom clouds (see the 1969 Long-Sleeve) and a slightly abstract zip-off leather jacket express more of Shayne—the artist—rather than Shayne, the demonstrator. Well-timed considering his Pitti debut in Florence came with a special keepsake—the label's first photography book—shot in the understated British countryside with a '90s Toyota. It was all about "people creating energy in really isolated rural spaces," the designer told Dazed Digital, and exactly the kind of unexpected turn that sets the bar higher for HBA... a welcome graduation from the brand's streetwear beginnings.
Shop all Hood by Air here. And ICYMI: Watch Shayne and Remy Ma pay a visit to the Opening Ceremony flagship!
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Steep Tech Leather Jacket in black and
The twist? Driven by the concept of shattering masculine norms, colorful graphics like detonated mushroom clouds (see the 1969 Long-Sleeve) and a slightly abstract zip-off leather jacket express more of Shayne—the artist—rather than Shayne, the demonstrator. Well-timed considering his Pitti debut in Florence came with a special keepsake—the label's first photography book—shot in the understated British countryside with a '90s Toyota. It was all about "people creating energy in really isolated rural spaces," the designer told Dazed Digital, and exactly the kind of unexpected turn that sets the bar higher for HBA... a welcome graduation from the brand's streetwear beginnings.
Shop all Hood by Air here. And ICYMI: Watch Shayne and Remy Ma pay a visit to the Opening Ceremony flagship!
Steep Tech Leather Jacket in black and