Pum Pum Creates Candy-Colored Statement Socks Made For Dancing

We've always had a thing for socks. The sheer, violet bandana ones from Tabio and the no-brainer 4-pack from Happy Socks are some favorites, and new to the rotation: Pum Pum Socks, a flossy, candy-colored collection co-founded by SUITCASE's fashion editor-at-large, Savannah Baker, and informed by her London-meets-Toyko-meets Jamaica sensibilities. No wonder it's caught on with pop music gals like Lana Del Rey and Rita Ora (the latter of whom sports a pale-pink pair with white frill in a recent Superga ad).

"Pum Pum socks are for the women like Spice and Lady Saw who are representing the gyals," said Savannah in a recent interview with SUITCASE. "...we are transforming the word pum pum, and turning its derogatory meaning into something powerful." (Pum pum, for curious minds, means lady bits in patois.) 

We're partial to the Rastafari combo, "The Lioness" with green satin ribbon and white lace, and—our go-to—an all-black pair with a flash of navy ribbon. Everyone knows about the socks-and-sandals combo, but socks and heels? That's a total fashion girl moment. 

Shop all Pum Pum here. P.S. Need a new pair of kicks to go match? Shop all women's footwear here! 

Lioness Socks in black multi Candy Ragga Socks in pink E