The Samsung Fashion and Design Fund turns 10 this upcoming year, and it's still going strong as one of the most helpful resources for burgeoning designers, not only in Samsung’s home country of South Korea but all over the globe. SFDF’s financial assistance for up-and-coming designers paved the way for OC faves like Juun.J, KYE, and Steve J & Yoni P to take the leap from South Korea into global markets, gracing us with their innovative designs. Take a peek at the video above, featuring our very own Joyce Lee and columnist Simon Collins.
"It's extremely tough to launch, grow a brand, and even sometimes harder to maintain the business without practical support," Joyce explains. "But SFDF can provide just that on a global scale for young designers... and put their brand name on the map. In fact, the South Korean designers featured at OC—including three-time SFDF-award winner Junn.J—are now recognized globally, especially in New York, Paris, and Tokyo."
We're proud to say the least. Check out the edited video above, and head to the SFDF site to see the full-length version. Now let's celebrate the long-term success of a worthy cause!A brief history of SFDF, featuring OC's Joyce Lee, Steven Kolb, Simon Collins, and Carla Sozzani. Check out the full-length version here!
"It's extremely tough to launch, grow a brand, and even sometimes harder to maintain the business without practical support," Joyce explains. "But SFDF can provide just that on a global scale for young designers... and put their brand name on the map. In fact, the South Korean designers featured at OC—including three-time SFDF-award winner Junn.J—are now recognized globally, especially in New York, Paris, and Tokyo."
We're proud to say the least. Check out the edited video above, and head to the SFDF site to see the full-length version. Now let's celebrate the long-term success of a worthy cause!