If we could describe Devon Halfnight Leflufy’s culturally rich namesake in hashtags, we’d surely opt for #eclectic, #ingenuous, and #cultchic. And for Fall/Winter 2014, the Canadian-Belgian designer was inspired by everything from Tumblr to his native British Columbia, to the Benelux, and everywhere in between.
For his sophomore collection, uniquely entitled “Coconut Water,” Leflufy cited references both culturally hip and personally nostalgic, which seemingly underline the brand’s aesthetic of catering to customers’ individualistic branding in lieu of commercial appeal. In addition, he confronts, as he puts it, “Tumblr ADHD,” along with the craze of the Internet—take the 3D Free Wifi T-Shirt, which features two balled up fists with “FREE WIFI” tattooed across eight fingers, lyrics from 1993’s “C.R.E.A.M.” by Wu Tang Clan, and among other societal parodies, an iced-out grill.
The Fur Short Jacket, no doubt, one of the collection’s standouts, fuses the utility of winter-ready mohair, with the fun of holographic hashtags adorned at the chest. Elsewhere, the collection centers on today’s fixation with comfortable (and luxurious) street-chic. Take the Flower Sweatshirt and Sweatpants, which, despite their digital flower jacquard prints, custom-made in France, were made for those moments in life where only sweats will do—the same with the Velvet Track Pants. “You can’t trust anyone who doesn’t love velvet,” says the designer. We couldn’t agree more.
Shop all Devon Halfnight Leflufy here
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Model wears the Omega T-Shirt in white, Retro Dress Pants in red, and Reebok 101 Classic Sneakers in white. Photo by Alex Salinas ![]()
Free Wifi T-Shirt in black ![]()
Fur Short Jacket in white ![]()
For his sophomore collection, uniquely entitled “Coconut Water,” Leflufy cited references both culturally hip and personally nostalgic, which seemingly underline the brand’s aesthetic of catering to customers’ individualistic branding in lieu of commercial appeal. In addition, he confronts, as he puts it, “Tumblr ADHD,” along with the craze of the Internet—take the 3D Free Wifi T-Shirt, which features two balled up fists with “FREE WIFI” tattooed across eight fingers, lyrics from 1993’s “C.R.E.A.M.” by Wu Tang Clan, and among other societal parodies, an iced-out grill.
The Fur Short Jacket, no doubt, one of the collection’s standouts, fuses the utility of winter-ready mohair, with the fun of holographic hashtags adorned at the chest. Elsewhere, the collection centers on today’s fixation with comfortable (and luxurious) street-chic. Take the Flower Sweatshirt and Sweatpants, which, despite their digital flower jacquard prints, custom-made in France, were made for those moments in life where only sweats will do—the same with the Velvet Track Pants. “You can’t trust anyone who doesn’t love velvet,” says the designer. We couldn’t agree more.
Shop all Devon Halfnight Leflufy here
Model wears the Omega T-Shirt in white, Retro Dress Pants in red, and Reebok 101 Classic Sneakers in white. Photo by Alex Salinas 
Free Wifi T-Shirt in black 
Fur Short Jacket in white