Ever wonder how the talented Rashida Jones finds the time to speerhead the new NBC comedy A to Z, co-write Toy Story 4, and cameo NYFW side projects like 100% Lost Cotton? The answer could fall on the wrist of Opening Ceremony's MICA (My Intelligent Communication Accessory), a smart accessory that doubles as a high-fashion bracelet—and a PA.
In The Value of Time video above, directed by Jenna Elizabeth, Rashida walks from one scene and into another, starring as a multitasking business professional during a lively day at the office. The MICA bracelet, which she checks in various funny vignettes (did someone just get outed on Tinder? burn), helps navigate as she and fellow associates go about their business (boss wants last-minute Baklava for a client meeting? just tap the Yelp-enabled "Near Me" prompt). MICA also buzzes Rashida with timed calendar alerts for client meetings, going away parties, and even, an after-work jazzercise class.
In The Value of Time video above, directed by Jenna Elizabeth, Rashida walks from one scene and into another, starring as a multitasking business professional during a lively day at the office. The MICA bracelet, which she checks in various funny vignettes (did someone just get outed on Tinder? burn), helps navigate as she and fellow associates go about their business (boss wants last-minute Baklava for a client meeting? just tap the Yelp-enabled "Near Me" prompt). MICA also buzzes Rashida with timed calendar alerts for client meetings, going away parties, and even, an after-work jazzercise class.
Watch the short two-minute video above and try not to get swept away in a world where people are smartly dressed and accessoried. If every day could look like this, we're sold.
Want to know more about MICA? Read Part 2 of "Hello, Mica!" including full functionality details, right here