Understated? Yes. Utilitarian? Yes. Boring? Definitely not. Patrik Ervell’s FW14 collection proves that normcore isn’t dead—it’s evolving. In fact, we would go so far as to say this collection warrants its own style category: it’s more paternal, with novelty-print sweaters and sensible-cut jeans, yet modern, with leather accessories and slim-fit button-downs. Ervell's bi-coastal background can be seen in this collection with just the right mix of simple and complex, of mature and youthful, of classic and edgy. Our response? “Come to daddy.”
The video above, directed by Daniel Sannwald, features members of the London-based Random Dance Company. The choreography was improvised with the intent for the two men to blend together in a "digital, post-human identity." The clothes featured are from Ervell's FW14 collection.
Shop all Patrik Ervell here![]()
Zig-Zag Pattern Sweater in ivory/navy ![]()
Plaid Club Collar Button-Down Shirt in off white ![]()
Button Collar Shirt in black ![]()
Cotton Jeans in black ![]()
Leather Sport Cap in black
The video above, directed by Daniel Sannwald, features members of the London-based Random Dance Company. The choreography was improvised with the intent for the two men to blend together in a "digital, post-human identity." The clothes featured are from Ervell's FW14 collection.
Shop all Patrik Ervell here
Zig-Zag Pattern Sweater in ivory/navy 
Plaid Club Collar Button-Down Shirt in off white 
Button Collar Shirt in black 
Cotton Jeans in black 
Leather Sport Cap in black