The Sims Take Hallucinogens: Bernhard Willhelm Fall/Winter 2014

This year, designer Bernhard Willhelm RELOCATED his studio from Paris to sunny, psychedelic Los Angeles, and the new collection shows it. Take for example the stand-out print: a lava lamp of colors embroidered with pixelated digital characters carrying cardboard boxes. Are these strange, hallucinogenic-fueled versions of The Sims? Or just mini Bernhards moving their belongings across continents? Either way, it's a trip.

With a lookbook as equally chaotic and unpredictable, we reached out to his business partner and co-founder, Jutta Krauss, to find out how the HOLLYWOOD HILLS served as the backdrop for a lookbook starring such an interesting mesh of characters.  

"There is a beautiful spot where you feel like you are in the countryside with the view of the Hollywood sign and the reservoir," Krauss told OC. "It's the part of LA that makes the city so special because of the great mix of city life and nature."

Indeed, a mix there is. With so many different prints, embroidery details, and inspiration at play in this new collection, only an insider could really interpret it and share the real symbolism.

"The motives behind the embroidery and the prints come from a blog called BAD BLUE PRINTS. They were originally GIFs, but embroidery obviously can't move yet. We chose different symbols like 'boxman,' which represents acting out a very humble move such as lifting up a box, and 'fireboy,' which is a symbol for touching the danger," Krauss explained. "We also used a lot of businessmen for prints because the businessman is the symbol of a successful person in America."

Willhelm, who has always been known for taking fashion risks with his absurd prints and androgynous cuts and shapes, also included a fluffy comfort factor this season with a sweatshirt and sweatpants embroidered with the word "Exposed" in a diamond formation. If you're going to be exposed for anything, it might as well be for having insanely good taste in clothing, right? Your Sims alter-ego approves. 

A model wears the Brendan Becker exposed hoodie Impeccable printed pants