“It was a really cool event; Telfar always turns it out. Telfar Turnsit... that should be his middle name: Telfar Turnsit Global,” R&B singer Ian Isiah told us at the Telfar pop-up event Tuesday night. Indeed, only one man can bring together high-end fashion basics, 3-D printed installations, and hip-hop jams into one event, and that man is Telfar. Opening Ceremony joined forces with his team and transformed the 33 Howard space into an experience where partygoers could shop racks filled with OC-exclusive items––including boot-cut sweatpants, blue jeans, a Telfar logo hoodie, and a turtleneck––while getting down to the sounds of DJs Crushdream NYC and Telfar himself.
As if the shopping and Svedka-sipping wasn't enough to make for a successful event, partygoers also had the chance to watch the debut of the Telfar video commercial "TCTV," which featured models in the brand's Fall/Winter 2014 designs repeatedly speaking the word "Telfar" into the camera. After finishing his DJ set, the designer opened up about the meaning behind the video. "There’s no concept, really," he explained. "The only thing that ties everything together is the word 'Telfar.' The whole video is just kind of metaphorical for how we operate."
If you missed out on the opening night festivities, fear not: the Telfar pop-up will be in the OC store until August 28.
Shop all Telfar here![]()
Oh hey! Telfar in front of his 3-D printed twin. Photos by Matthew Kelly![]()
Telfar T-shirts on department-store style racks
![]()
Hood By Air's Shayne Oliver (left) with Jeremy Lewis, James Garland, and DJ Crushdream NYC
![]()
Jeanette Hayes
![]()
The microleather shopping bags come in a variety of colors and sizes.
![]()
No flex zone: DJ Crushdream NYC
![]()
The 3-D printed version of Telfar greeted partygoers at the entrance.
![]()
A still from the "TCTV" video that played on loop throughout the event![]()
So many delicious Svedka vodka flavors, so little time
![]()
Telfar's pop-up at OC will be up through August 28.![]()
Walter Pearce in the Telfar "Model" tee, now available at the pop-up![]()
Get The Look tees!
![]()
OC's Jesse with resident OC astrologist Morgan Rehbock
![]()
Courtney Malick, Lauren Boyle, and Telfar![]()
As if the shopping and Svedka-sipping wasn't enough to make for a successful event, partygoers also had the chance to watch the debut of the Telfar video commercial "TCTV," which featured models in the brand's Fall/Winter 2014 designs repeatedly speaking the word "Telfar" into the camera. After finishing his DJ set, the designer opened up about the meaning behind the video. "There’s no concept, really," he explained. "The only thing that ties everything together is the word 'Telfar.' The whole video is just kind of metaphorical for how we operate."
If you missed out on the opening night festivities, fear not: the Telfar pop-up will be in the OC store until August 28.
Shop all Telfar here
Oh hey! Telfar in front of his 3-D printed twin. Photos by Matthew Kelly
Telfar T-shirts on department-store style racks
Hood By Air's Shayne Oliver (left) with Jeremy Lewis, James Garland, and DJ Crushdream NYC
Jeanette Hayes
The microleather shopping bags come in a variety of colors and sizes.
No flex zone: DJ Crushdream NYC
The 3-D printed version of Telfar greeted partygoers at the entrance.
A still from the "TCTV" video that played on loop throughout the event
So many delicious Svedka vodka flavors, so little time
Telfar's pop-up at OC will be up through August 28.
Walter Pearce in the Telfar "Model" tee, now available at the pop-up
Get The Look tees!
OC's Jesse with resident OC astrologist Morgan Rehbock
Courtney Malick, Lauren Boyle, and Telfar
