It's the age-old question: What to wear? Do you want to go city chic or country cute? Comfy or classy? Why not have it all? Avelon designer Erik Frenken makes this possible, using seemingly opposite materials and conceptualizing pieces with the best of both worlds. Green neon with black and white. Soft shearling with bristly wool. "Poor luxury" as the Amsterdam-based designer calls it.
There's luxury in the details, for sure, like grosgrain ribbon, leather-trimmed zippers, and a mohair blend. But there's also a raw, rugged, outdoorsy feel. The Transform Shearling Coat reminds us of a field of Nordic sheep, and the Accord Printed Skirt almost looks like tricked-out snakeskin. Call it the National Geographic of fashion collections.
Shop all Avelon here![]()
Transform Shearling Coat in off white![]()
FOREFRONT KNIT TOP in off white![]()
Accord Printed Skirt in flame
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Neon Denim Jeans in sheep
There's luxury in the details, for sure, like grosgrain ribbon, leather-trimmed zippers, and a mohair blend. But there's also a raw, rugged, outdoorsy feel. The Transform Shearling Coat reminds us of a field of Nordic sheep, and the Accord Printed Skirt almost looks like tricked-out snakeskin. Call it the National Geographic of fashion collections.
Shop all Avelon here

Transform Shearling Coat in off white

FOREFRONT KNIT TOP in off white

Accord Printed Skirt in flame

Neon Denim Jeans in sheep