Wear With All: New Balance 990

Before it became your dad's favorite sneaker, before Steve Jobs added it to his iconic uniform of jeans and Issey Miyake turtlenecks, and WAY before #normcore, there was a New Balance sneaker known as the 990.

While this particular sneaker style has had a significant resurgence in recent years, for over 75 years, New Balance has kept busy producing comfortable, lasting sneakers that have become an integral part of American sneaker culture and everyone's closets. When the New Balance 990 was released in '82, it was priced at more than $100 and was considered quite expensive for its time. Luckily, the sneaker caught on thanks to its sleek design, innovative fabrication, and, of course, comfort factor.

Who could have guessed that over 30 years later, the shoe would become a slightly-transformed classic seen on the feet of athletes, sneakerheads, and now, OC shoppers alike? Fashion fads come and go, but the 990 has proven it can stand the test of time. Cheers to you, 990! Here's to the many years, long walks, and walk-in closets to come.

Shop all New Balance here
W990 Running Shoes in grey

W990 Running Shoes in black 
M990 Running Shoes in grey

M990 Running Shoes in black 

#throwback! An original '80s 990 advertisement. Photo courtesy of New Balance