They say Shoreditch is the place where things happen, so natch, Opening Ceremony is in on the fun. We just opened the doors to our brand-new location in, yes, East London's Shoreditch, at the Ace Hotel.
This is one of the city's most creative enclaves, so who better to enlist for the shop interiors than the renowned British designer Max Lamb? As his first retail project, Lamb incorporated some of his defining design elements. "These platforms are made out of blocks of polystyrene foam, a raw material that I have been working with for the last eight years," he explained to us. "It has this amazing skin color, which for me references the mannequins that are typically used to display product. Mannequins have become something very different in the world; they are now made of all sorts of materials, but traditionally the ambition was always to replicate a human being. So these columns that sit in the windows, these are the mannequins, abstract human beings."
Known for his stunning, one-of-a-kind furniture sourced from natural materials, this time, Lamb also experimented with new elements, like the ripple-effect latex curtain that surrounds the space. "One of my very first sketches was of turning this square space into a round space. So you would have this round curtain cocoon and behind that curtain is all the storage," the designer said. "It gives warmth to the room."
What's more, the clothing rail (which wraps itself around the space) follows the contours of the curtain and is inspired by the blue handrails of the Victoria Line; it was even made in the same factory as those you see on the London Underground. The cash register is made up of panes of glass, which resemble the white-wash effect applied to buildings going through renovation, yet Lamb opted to use a silicone to put his own stamp on this effect. It’s the small details such as these that reflect Lamb's deep, personal connection with his work and which make for a truly exciting setting for our East London location.
As for the shopping—you'll find curated collections by local NewGen designers MARQUES'ALMEIDA and FAUSTINE STEINMETZ, plus exclusive collaborations, including OPENING CEREMONY & MAGRITTE, Thierry Boutemy for Opening Ceremony, and our Pre-Fall collection inspired by all things Belgian.
Nearby? Come and say hi!
OPENING CEREMONY SHOREDITCH
106 Shoreditch High Street
London, E1 6JQ
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Photos by Jamie McGregor Smith
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This is one of the city's most creative enclaves, so who better to enlist for the shop interiors than the renowned British designer Max Lamb? As his first retail project, Lamb incorporated some of his defining design elements. "These platforms are made out of blocks of polystyrene foam, a raw material that I have been working with for the last eight years," he explained to us. "It has this amazing skin color, which for me references the mannequins that are typically used to display product. Mannequins have become something very different in the world; they are now made of all sorts of materials, but traditionally the ambition was always to replicate a human being. So these columns that sit in the windows, these are the mannequins, abstract human beings."
Known for his stunning, one-of-a-kind furniture sourced from natural materials, this time, Lamb also experimented with new elements, like the ripple-effect latex curtain that surrounds the space. "One of my very first sketches was of turning this square space into a round space. So you would have this round curtain cocoon and behind that curtain is all the storage," the designer said. "It gives warmth to the room."
What's more, the clothing rail (which wraps itself around the space) follows the contours of the curtain and is inspired by the blue handrails of the Victoria Line; it was even made in the same factory as those you see on the London Underground. The cash register is made up of panes of glass, which resemble the white-wash effect applied to buildings going through renovation, yet Lamb opted to use a silicone to put his own stamp on this effect. It’s the small details such as these that reflect Lamb's deep, personal connection with his work and which make for a truly exciting setting for our East London location.
As for the shopping—you'll find curated collections by local NewGen designers MARQUES'ALMEIDA and FAUSTINE STEINMETZ, plus exclusive collaborations, including OPENING CEREMONY & MAGRITTE, Thierry Boutemy for Opening Ceremony, and our Pre-Fall collection inspired by all things Belgian.
Nearby? Come and say hi!
OPENING CEREMONY SHOREDITCH
106 Shoreditch High Street
London, E1 6JQ
Photos by Jamie McGregor Smith
