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Can't Knock The Hustle: Juun.J Global Pop-Up

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Juun.J is known for his close artist collaborations, with striking artworks adorning his signature, inflated shapes. With that in mind, the designer has launched a global pop-up, sending a limited run of collaborative, collectible pieces to 11 stores across the globe, including, yes, Opening Ceremony.

If you remember, for Juun.J's Fall/Winter 2014 show, models were shrouded in coats covered in vivid text art courtesy of Boston-based painter Josh Luke. Luke is the man behind Best Dressed Signs, having provided OC with a custom, hand-painted window for our Howard Street location. And while Juun.J's aforementioned show only used two works from Luke, a third was requested for this pop-up and printed over sweatshirts, bomber jackets, caps, and backpacks."It's a Jay-Z lyric, 'Can't knock the hustle,'" he explained. "But, it's just a reminder that you have to hustle to make it and it's important to push boundaries a bit. So, this piece is meant to embody that and break away from traditional sign-painting, while still staying true to it." 

The other two pieces featured are what spawned the partnership between the unassuming artists. "The Pre-Vinylite Society is a loose network of sign and lettering enthusiasts," said Luke. "I feel like it's a rebellion against the homogeny of our environment, making things by hand and trying to do something that's creative in the public space. I think that Juun.J's clothing is going to catch your eye—It's different, unique, and handcrafted. I think that's what's appealing about hand-painted signs as well, because it has those qualities and it strikes you." 

Each of Luke's works were sent as a photograph to the Juun.J team, who then carefully abstracted them into the striking designs you see on the pieces. Colors were changed, elements were repeated, and as tribute to Luke's windows (which often feature real gold leaf for a mirrored, metallic accent), gold-leaf printing was used to achieve a similar, garment-safe effect. 

These pieces are available in OC stores and online until July 6. Shop all Juun.J Global Pop-up here
can't knock the hustle bomber in green

can't knock the hustle bomber in black

the knock bomber in black

can't knock the hustle sweatshirt in black

knock the hustle sweatshirt in white


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