Just when we thought we’d seen Jeremy Scott peak in the world of slogans, he goes and delivers another brand-emblazoned collection for Moschino Spring/Summer 2015. Granted, these brands might not be as recognizable as those infamous golden arches, but nevertheless, the collection is energetic, animated, and colorful.
There’s nothing particularly new here in terms of shapes: Polo shirts are polo shirts, swimsuits are swimsuits, and string body-con skirts are, well, just that. But are we really looking for avant-garde silhouettes from Moschino? Instead, Jeremy Scott ups the ante on fun. This is all about the sexy, sexy '90s. Walking to a club-classic soundtrack, women strut in skimpy triangle bikinis, men bare (almost) all in word-scattered briefs, double denim is rife, and sporty, mesh separates hark back to the nostalgic shapes of yesteryear (i.e. the racerback vest heyday of 1997).
The yellow smiley which we’ve seen creep into more and more collections in recent years (Fyodor Golan can’t let it lie) successfully worked its way into Moschino’s Spring/Summer 2015 collection. On the backs of sweaters, cardigans, briefs, and bomber jackets alike, it accompanies the bright-and-bold flag print which is sure to make every buyer, customer, and fan everywhere feel included. Elsewhere print-wise, Scott gets pun-happy. ‘Fauxschino’ says it all, as does a more than subtle recreation of Louis Vuitton’s famed print. It can’t get more tongue-in-cheek than this.
Remember those Coca-Cola can pencil cases you had when you were in school? They’re back, Moschino style. Scott’s slung them over the shoulder with a fine chain, which, just like the McDonald’s accessories, are sure to sell out. Unsurprisingly, all other accessories bared the Moschino logo, too. From pendants and belts to sliders and crowns, Scott successfully says it loud and proud. And why have one miniature Moschino cross-body bag when you could wear three at once? That seemed to be the logic of the beaming crowd, happy-snapping with their McDonald’s Moschino-covered iPhones, and when Scott takes his walk of honor, there’s an enthusiastic roar of applause.
E-mail ONLINE@OPENINGCEREMONY.US to be notified once the Spring/Summer 2015 collection hits OC!![]()
Photos by Tia Simon-Campbell
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There’s nothing particularly new here in terms of shapes: Polo shirts are polo shirts, swimsuits are swimsuits, and string body-con skirts are, well, just that. But are we really looking for avant-garde silhouettes from Moschino? Instead, Jeremy Scott ups the ante on fun. This is all about the sexy, sexy '90s. Walking to a club-classic soundtrack, women strut in skimpy triangle bikinis, men bare (almost) all in word-scattered briefs, double denim is rife, and sporty, mesh separates hark back to the nostalgic shapes of yesteryear (i.e. the racerback vest heyday of 1997).
The yellow smiley which we’ve seen creep into more and more collections in recent years (Fyodor Golan can’t let it lie) successfully worked its way into Moschino’s Spring/Summer 2015 collection. On the backs of sweaters, cardigans, briefs, and bomber jackets alike, it accompanies the bright-and-bold flag print which is sure to make every buyer, customer, and fan everywhere feel included. Elsewhere print-wise, Scott gets pun-happy. ‘Fauxschino’ says it all, as does a more than subtle recreation of Louis Vuitton’s famed print. It can’t get more tongue-in-cheek than this.
Remember those Coca-Cola can pencil cases you had when you were in school? They’re back, Moschino style. Scott’s slung them over the shoulder with a fine chain, which, just like the McDonald’s accessories, are sure to sell out. Unsurprisingly, all other accessories bared the Moschino logo, too. From pendants and belts to sliders and crowns, Scott successfully says it loud and proud. And why have one miniature Moschino cross-body bag when you could wear three at once? That seemed to be the logic of the beaming crowd, happy-snapping with their McDonald’s Moschino-covered iPhones, and when Scott takes his walk of honor, there’s an enthusiastic roar of applause.
E-mail ONLINE@OPENINGCEREMONY.US to be notified once the Spring/Summer 2015 collection hits OC!
Photos by Tia Simon-Campbell
