This season, OC partnered with our friends at Korean channel ONSTYLE to create a stunning video based on the five-element print from our Spring/Summer 2014 collection. The print itself was influenced by the Korean folk art called minhwa, which depicts everyday scenery and is believed to protect its owner from evil forces. The video, part of OnStyle's Koreanism campaign designed to emphasize the country's growing role in the fashion industry and global culture, shows each element from OC's design––wood, moon, rock, sky, and water—and even has a bonus lucky magpie flying through! Hit play and discover the details of our beautiful print, with a soundtrack from Korean rapper G-Dragon.
This season, OC partnered with our friends at Korean channel ONSTYLE to create a stunning video based on the five-element print from our Spring/Summer 2014 collection. The print itself was influenced by the Korean folk art called minhwa, which depicts everyday scenery and is believed to protect its owner from evil forces. The video, part of OnStyle's Koreanism campaign designed to emphasize the country's growing role in the fashion industry and global culture, shows each element from OC's design––wood, moon, rock, sky, and water—and even has a bonus lucky magpie flying through! Hit play and discover the details of our beautiful print, with a soundtrack from Korean rapper G-Dragon.