Surreal Slogans: Raf Simons Spring/Summer 2014

Iconic Belgian designer Raf Simons has always been something of a youth oracle. From his inaugural 1995 collection’s focus on school uniforms to 2003’s incorporation of Peter Saville’s iconic Joy Division and New Order graphics, Raf has channeled various facets of outsider subculture into emotionally poignant and masterfully tailored collections for nearly 20 years. At the Gagosian Gallery nearly an hour outside Paris last fall, Alexander Calder’s mechanistic-but-playful sculptures and Jean Prouvé’s aesthetically mass-producible structural installations provided the perfect frames to Raf’s Spring/Summer 2014 efforts.

Past seasons have frequently seen pops of color and graphic statements, elements that were at the core of Raf’s explorations of consumer culture and branding this season. Oversized T-shirts and tanks with slogans like ‘Yo-Ga” and “Now! New! Super Nylon” in bold, bright hues reference the language of advertising, all while remaining true to Raf’s signature impeccable construction and play with traditional silhouettes.

Shop all Raf Simons HERE

Photo courtesy of Raf Simons

NEW SILHOUETTE PRINTED T-SHIRT in Black
 
Vertical Colorblock Short-Sleeve Shirt in Black/Electric Blue

Bottles & Drops A Line Tank in White

New Shape All Over Printed Tank in White

Flower Print Short-Sleeve Shirt in Black

Yoga Printed T-Shirt in Black

Super Nylon Printed T-Shirt in White


New Shape A Line T-Shirt in White

Classic Flat Narrow Pants in Blue