Post-Soviet Sunrise: Gosha Rubchinskiy Spring/Summer 2014

Six years ago, Moscow-based cult streetwear designer GOSHA RUBCHINSKIY launched his first collection, “Evil Empire,” an exploration and interpretation of post-Soviet subcultures. Gosha’s subsequent collections have built on this scaffolding, looking to Russia’s 90s-era stark skaters and club kids as sites of both aesthetic design inspiration and cultural analysis. This collection similarly draws upon the revival of a more globalized skate style, but couched within a 80s punk nexus that pays homage to Gosha’s homegrown scene. Collaborating with Ukrainian artist IGOR OKUNIEV, Gosha’s SS14 efforts reference the Soviet Union’s Leningrad music scenes (specifically bands like Auktyon and AVIA) through a form of street semiotics, most notably, Okuniev’s “sunrise” logos weaved throughout the collection. Continually serving as a bridge between past and present, Gosha’s self-shot lookbooks, amalgamations of archival videos, and straightforward starkness work to create and sustain a cross-generational youth culture. 

Shop all Gosha Rubchinskiy HERE.
Photo courtesy of Gosha Rubchinskiy


Gosha Rubchinskiy 3/4 SLEEVES PRINTED T-SHIRT in black/white
 
Gosha Rubchinskiy Long-Sleeve Printed V2 in black

Gosha Rubchinskiy Long-Sleeve Printed V1 in black

Gosha Rubchinskiy Tee-Shirt Printed V3 in white

Gosha Rubchinskiy Tee-Shirt Printed V1 in yellow

Gosha Rubchinskiy Overthread Sweatshirt in red

Gosha Rubchinskiy Overthread Hooded Sweatshirt in navy chine

Gosha Rubchinskiy Tank in red

Gosha Rubchinskiy Tank in grey

Gosha Old Skool Leather Vans in black/silver

Gosha