In the bustle before London Collections: Men, we dispatched cameras to a handful of OC designers. The aim: to see how many snacks, coffee runs, and late-night pizzas go into making a collection. So now that we've seen what came down the catwalks, it's time to take a peek behind the scenes!
Gillian Tozer: Hi Shaun! Congratulations on the new Fall/Winter collection and thanks for sharing these major behind-the-scenes moments, especially the boy shots! Do you have any pre-show traditions?
Shaun Samson: The team usually works through the night before the show, so I'd say that's a tradition we're trying to break Ha!
GT: Pick an adjective and fill in the blank: This collection turned out much more/less ___________ than I had anticipated.
SS: More stressful!! This was the first London Collections: Men that took place in January, and we had to work through Christmas and New Year's Eve to get the collection done :(
GT: Do you have a favorite piece from the collection?
SS: I love all the ice hockey tunics—I can't wait to wear pajamas out during the day!
GT: How did you and the team celebrate after the show?
SS: We had a proper sit-down meal that didn't involve pizza.
Shop all Shaun Samson here.
![]()
"The whole team loves Francisco Peralta from the Dominican Republic! He was our first look and is the feature boy in the FW13 lookbook, which we shot right after the show. Thanks to Andrew at Select for helping to make that happen."![]()
![]()
![]()
![]()
![]()
![]()
"The running order of the show taking shape."
![]()
![]()
"The show invite! Thanks to Josh Gurrie for always hooking us up with amazing illustrations for the collection—he also did the illustrations for the stickers."
![]()
![]()
"Scrap chinchilla pelts left over from the earmuffs—don't hate me, PETA!"
![]()
"Custom Shaun Samson stickers are going to be offered with the tunic T's in the collection."
![]()
"This was taken the day I arrived in London from California, right after Christmas. I brought the whole collection with me in these suitcases."![]()
"
Gillian Tozer: Hi Shaun! Congratulations on the new Fall/Winter collection and thanks for sharing these major behind-the-scenes moments, especially the boy shots! Do you have any pre-show traditions?
Shaun Samson: The team usually works through the night before the show, so I'd say that's a tradition we're trying to break Ha!
GT: Pick an adjective and fill in the blank: This collection turned out much more/less ___________ than I had anticipated.
SS: More stressful!! This was the first London Collections: Men that took place in January, and we had to work through Christmas and New Year's Eve to get the collection done :(
GT: Do you have a favorite piece from the collection?
SS: I love all the ice hockey tunics—I can't wait to wear pajamas out during the day!
GT: How did you and the team celebrate after the show?
SS: We had a proper sit-down meal that didn't involve pizza.
Shop all Shaun Samson here.
"The whole team loves Francisco Peralta from the Dominican Republic! He was our first look and is the feature boy in the FW13 lookbook, which we shot right after the show. Thanks to Andrew at Select for helping to make that happen."
"The running order of the show taking shape."
"The show invite! Thanks to Josh Gurrie for always hooking us up with amazing illustrations for the collection—he also did the illustrations for the stickers."
"Invitations waiting to find new homes."
"Scrap chinchilla pelts left over from the earmuffs—don't hate me, PETA!"
"Custom Shaun Samson stickers are going to be offered with the tunic T's in the collection."
"This was taken the day I arrived in London from California, right after Christmas. I brought the whole collection with me in these suitcases."
"